Events

Project Play explores breakthrough ideas at three types of public events: Summits for large gatherings, all-day deep dive roundtables with 20-25 thought leaders, and keynotes or panels held at major conferences of stakeholder organizations

Project Play Summit: Sept. 6

Back for its third year, the annual Project Play Summit expanded to two days on Sept. 6-7, offering more opportunities to learn, connect, and make sport accessible to all youth, regardless of zip code or ability. The Summit sold out for the third straight year. Major announcements were made, such as the unveiling of Project Play 2020, the State of Play Baltimore report, Project Play: Harlem, and State of Play: Mobile County.

It's time for a new scoreboard for sports. The first day brought together 400+ leaders from the eight sectors that touch the lives of children to take measure of the nation’s state of play, and chart next steps in building healthy communities through sport. The day featured a series of thought-provoking panels, major announcements, and featured conversations with prominent athletes, grassroots innovators, and sport leaders, including Major League Baseball Commissioner Rob Manfred. Other speakers include: former NFL punter Chris Kluwe, Hockey Hall of Famer Angela Ruggiero, former MLB players Rick Ankiel and Harold Reynolds, WNBA player Chiney Ogwumike, 17-year-old swimming star Reece Whitley, and former U.S. Surgeon General David Satcher.

Read recap of what happened on Day 1.

 

Watch selected video of Day 1.

 

See the agenda and speakers from Day 1.

 

Workshop day: Sept. 7

We heard you – you want tools, techniques and a framework to mobilize stakeholders around improving the quality and quantity of youth sports activity in your local community. So, we added a second, optional day to the Summit, hosted at the Aspen Institute. Sessions were facilitated by the Aspen Institute and other experts who helped attendees understand how to take measure of the state of play in their communities, and apply the five conditions of collective impact.

See the Day 2 agenda and speakers.

 

Thank you to the sponsors of the 2017 Project Play Summit:

Details
September 6, 2017 to September 7, 2017
8:00 am to 5:30 pm
Washington, DC

Events

September 6, 2017 to September 7, 2017
Washington, DC

Project Play Summit: Sept. 6

Back for its third year, the annual Project Play Summit expanded to two days on Sept. 6-7, offering more opportunities to learn, connect, and make sport accessible to all youth, regardless of zip code or ability. The Summit sold out for the third straight year. Major announcements were made, such as the unveiling of Project Play 2020, the State of Play Baltimore report, Project Play: Harlem, and State of Play: Mobile County.

It's time for a new scoreboard for sports. The first day brought together 400+ leaders from the eight sectors that touch the lives of children to take measure of the nation’s state of play, and chart next steps in building healthy communities through sport. The day featured a series of thought-provoking panels, major announcements, and featured conversations with prominent athletes, grassroots innovators, and sport leaders, including Major League Baseball Commissioner Rob Manfred. Other speakers include: former NFL punter Chris Kluwe, Hockey Hall of Famer Angela Ruggiero, former MLB players Rick Ankiel and Harold Reynolds, WNBA player Chiney Ogwumike, 17-year-old swimming star Reece Whitley, and former U.S. Surgeon General David Satcher.

Read recap of what happened on Day 1.

 

Watch selected video of Day 1.

 

See the agenda and speakers from Day 1.

 

Workshop day: Sept. 7

We heard you – you want tools, techniques and a framework to mobilize stakeholders around improving the quality and quantity of youth sports activity in your local community. So, we added a second, optional day to the Summit, hosted at the Aspen Institute. Sessions were facilitated by the Aspen Institute and other experts who helped attendees understand how to take measure of the state of play in their communities, and apply the five conditions of collective impact.

See the Day 2 agenda and speakers.

 

Thank you to the sponsors of the 2017 Project Play Summit:

June 22, 2017
Baltimore, MD
UA House at Fayette

Imagine if every child in East Baltimore had a chance to play sports. To know the camaraderie of a team, the feeling of a game-winning shot, or the perseverance to shave seconds off a personal best. To experience all the benefits – physical, social, emotional, cognitive, individual – available to people who simply move their bodies on a regular basis. To have a childhood that is playful. 

On June 22, 80+ leaders and stakeholders from across East Baltimore convened at the UA House to explore the forthcoming report, State of Play: Baltimore. The first research of its kind in East Baltimore, the report identifies key strengths and areas of opportunities to get local youth more active, healthy through sport.

For more information, please email Andre Fountain at andre.fountain@aspeninstitute.org

 

2017 Project Play: Baltimore Huddle
Thursday, June 22 @ UA House at Fayette
12 PM – 5:15 PM

Agenda

12:00 PM  Doors open

12:30 PM  Welcome remarks

12:45 PM  Keynote Speaker

1:00 PM    State of Play: Baltimore findings

  • Big Picture – key stats from surveys
  • Play 1: Ask Kids What They Want
  • Play 2: Reintroduce Free Play
  • Play 3: Encourage Sport Sampling

1:40 PM    Grade State of Play in East Baltimore

1:50 PM    Break

2:00 PM    State of Play: Baltimore findings

  • Play 4: Revitalize In-Town Leagues
  • Play 5: Think Small
  • Play 6: Train All Coaches
  • Play 7: Design for Development
  • Play 8: Emphasize Prevention

2:40 PM    Grade State of Play in East Baltimore

3:00 PM    Ideas: Breakouts sessions

  • Community Recreation Groups
  • National Sport Organizations
  • Business & Industry
  • Tech & Media
  • Policymakers & Civic Leaders
  • Education
  • Public Health
  • Parents

4:20 PM     Ideas: Report-out

4:30 PM     Game Changer: Children & Youth Fund Panel

5:00 PM     Closing Remarks

5:15 PM     Conclude 

 

May 30, 2017 to June 3, 2017
Denver, CO
North American Society for Sport Management

Aspen Institute executive director Tom Farrey delivers the keynote address at the 2017 national conference of the North American Society for Sport Management, which supports and assists professionals working in the fields of sport, leisure and recreation. The purpose of the NASSM is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management - both theoretical and applied aspects. Topics of interest to NASSM members include sport marketing, future directions in management, employment perspectives, management competencies, leadership, sport and the law, personnel management, facility management, organizational structures, fund-raising, and conflict resolution. Farrey's keynote, on next steps in building the sport-for-all movement, will deliver his keynote June 2 at 9:20amMT.

March 15, 2017
Baltimore, MD
UA House at Fayette

Four years ago, the Aspen Institute launched Project Play, an initiative to provide leaders with the guidance to help sport build healthy communities. Now, Under Armour and other community leaders are bringing Project Play to Baltimore. The goal: with teamwork, expand the quality and quantity of sport experiences for local youth so they can receive all of the associated physical, mental and social-emotional benefits.   

Join us to learn about how your organizations can play a role in – and benefit from – the initiative.

Project Play: Baltimore Community Night

Wed. March 15 | 7 pm - 8:30 pm

UA House @ Fayette | 1100 E. Fayette St.

Light refreshments will be served

 

RSVP to Andre Fountain by March 7th 

(andre.fountain@aspeninst.org)

 

"The challenge now is to take this literally on the road and impact communities"

Surgeon Vivek Murthy on Project Play report

 

 

 

 

 

March 12, 2017
Austin, TX
Four Seasons Hotel

Knowledge about the best practices in raising young athletes is constantly evolving. At this SXSW panel, Sports & Society Executive Director Tom Farrey joins Matt Bowers, Clinical Assistant Professor of Sport Management, University of Texas at Austin; Christine Bolger, Associate Director of Coaching Education, United States Olympic Committee; and Emmanuel Acho, NFL Linebacker/Media Personality to share the latest advancements in the science and policies in youth sports. The goal: to help parents (and those interested in youth sports) navigate the maze of new information on raising good athletes...and good kids. 

January 31, 2017
,

The mission of the Aspen Institute is to foster values-based leadership and explore big ideas that serve the common good. So what does values-based leadership mean to NBA commissioner Adam Silver? And what ideas has he developed in his first two years as the head of organization that has engaged on social issues, while developing new partnerships with media companies and players?

Tom Farrey, executive director for the Aspen Institute Sports & Society Program and an Emmy award-winning journalist, explores that terrain in conversation with Silver, ranked the most influential executive in sports by the SportsBusiness Journal. The discussion is open to members of the Aspen Institute’s Society of Fellows group, on a first-come basis (capacity has been reached).

More event information is here.

January 27, 2017
Mexico City,

In partnership with Aspen Institute Mexico, Nike, and the Laureus Sport for Good Foundation, Project Play hosted its debut international roundtable in Mexico City.

Bringing together 50+ leaders from business, government, and NGOs, at the intersection of youth, sport, and health, Project Play explored the opportunity to launch a symbiotic effort in Mexico.

For more information in English, email Risa Isard (risa.isard@aspeninstitute.org). For more information in Spanish, email Mariana Solano (msolabo@aspeninstitutemexico.org).

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En conjunto con el Aspen Institute México, Nike, y Laureus, Project Play tuvo su debut internacional en la Ciudad de México con una mesa redonda.

Reuniendo alrededor de 50 líderes de diferentes empresas, funcionarios de gobierno y ONGs, Project Play exploró la oportunidad de lanzar un esfuerzo simbiótico en México.

Para más información en inglés, puedes escribir al siguiente correo: Risa Isard (risa.isard@aspeninstitute.org)

Para más información en español, puedes escribir al siguiente correo: Jan Cristobal (jcristobal@aspeninstitutemexico.org)

December 6, 2016
New Orleans, LA
Peoples Health New Orleans Jazz Market

What if non-profits, government, schools, philanthropy, business, pro sports governing bodies and leagues, and the media worked together to apply the best strategies for changing the city through sport + physical activity? 

What if these strategies addressed key elements of increasing levels of sport & physical activity while also achieving important social development outcomes? 

What if the best learnings from collective impact and the global sport for development movement were leveraged to ensure change that is comprehensive and lasting, resulting in improved health, better education, more equitable employment and economic opportunity, and more prosperous and integrated communities?

The New Orleans Sport for Community Coalition, alongside Laureus Sport for Good USA and The Aspen Institute, hosted a community summit to discuss the work currently happening in New Orleans to move these questions from hypotheticals to reality. 

Over the course of the summit, participants addressed the targeted use of sports-based youth development in New Orleans, learned from collective impact experts about how to move the work forward, and charted concrete actions for how supporters from diverse sectors can work together to improve the lives of children and youth through the transformative power of sport.  

Featured speakers included ESPN's Michael Smith and the Aspen Institute's President and CEO Walter Isaacson, Sports & Society executive director Tom Farrey, and program associate Risa Isard.

Email Risa Isard with any questions (risa.isard@aspeninstitute.org).

November 22, 2016
Baltimore, MD

Baltimore has a rich history of developing its children and communities through sport participation, from the early days of Babe Ruth to the proliferation of recreation centers that anchored communities throughout the city. Now, working with key local stakeholders, we aim to write the next great chapter, through a unique initiative designed to create new opportunities for youth, ensuring access to and participation in sport.

Project Play: Baltimore is based on a simple idea: That no single organization can do this alone. Only through teamwork can leaders and caregivers expand the quality and quantity of sport experiences for local youth so they may receive all of the associated physical, mental and social-emotional benefits.

To help civic and sport groups mobilize, Under Armour is partnering with the Aspen Institute – a nonprofit and leader in the effort to mobilize communities in cross-sector collaboration and innovation.

In the 2015 report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game, the Aspen Institute offers eight strategies for the eight sectors that touch the lives of children. This playbook will be the basis for which Project Play: Baltimore is constructed.

Project Play: Baltimore is a bold experiment designed to serve and inspire a community while building a roadmap for future implementation in Baltimore and beyond. The newly revitalized community center on Fayette Street will serve as the hub for the initiative.

The project’s initial three-year focus will be on East Baltimore, specifically a two-square mile area that is home to 20 schools and approximately 12,000 children. To drive the effort, Under Armour and the Aspen Institute will:

  • Take measure of the State of Play in East Baltimore through an environmental scan
  • Share knowledge on how to build healthy kids and communities through sport
  • Host local stakeholders to identify needs, discover resources, and set shared goals
  • Initiate relationships with regional and national organizations to assist in the effort
  • Provide a project manager dedicated to engaging participating groups and driving Collective Impact
  • Document and share findings with the goal of driving results across the city and country

Project Contact: Andre Fountain, Project Coordinator, andre.fountain@aspeninstitute.org

October 22, 2016
San Francisco, CA

As part of the roundtable discussion on Promoting Physical Literacy in American Youth at the 2016 annual conference of the American Academy of Pediatrics, Sports & Society Executive Director Tom Farrey will address a group of medical leaders on the topic of "Media & Technology: Using it to Promote Physical Literacy." The full agenda for the morning is below.

8:00-8:45 AM          Media & Technology: Using it to Promote Physical Literacy 
8:45-9:20 AM         Health Care Providers: Tools to Assess Physical Literacy  
9:20-9:55 AM         Leading the Way: Physical Literacy Programs at Work in Communities
9:55-10:30 AM       Fostering the Youth Sport Ethos in Organized Sports 
10:30-11:00 AM     Roundtable Discussion