2017 Project Play Summit

Over the past three years, the Project Play Summit has taken its place as the nation’s premier gathering for leaders at the intersection of youth, sports, and health. From Michelle Obama to Billie Jean King, grassroots innovators to foundation chiefs, media executives to policy wonks, the event has helped to take measure of, and push forward, the movement to build healthy communities through sports.

Our theme in 2017 was “A New Scoreboard for Sports.” We explored alternate ways to measure success through emerging metrics, introduced major new initiatives, and heard from 60+ speakers, including a keynote conversation with Major League Baseball Commissioner Rob Manfred.

The Summit, which sold out for the third straight year, had 400+ attendees and expanded to two days of programming for the first time. #ProjectPlay trended nationally on Twitter. Organizations made 33 commitments to action, including Project Play 2020, a multi-year effort by more than a dozen leading sport, health, media and other organizations to grow national sport participation rates and related metrics among youth. See the agenda and speakers from Day 1.

Did you miss the 2017 Summit? Catch up here.

2017 Project Play Summit Recap

Watch sessions from the Summit

View Summit photos

Project Play Summit Wrap-Up: News, Quotes, and More

Introducing Project Play 2020

7 charts show why youth sports need to be fixed

Parent Checklists: Questions to ask to build an athlete for life 

Project Play Summit Media Coverage

What’s lost when only rich kids play sports? (The Atlantic)

Sports stakeholders join forces to stem decline in sports participation (Sports Business Journal)

Latinos in soccer: What’s the U.S. model so they’re not left behind? (Aspen Institute)

Declining participation, rising costs, untrained coaches (The Washington Post)

No one is asking Baltimore youth what sports they want to play (The Undefeated)

Group aims to help Baltimore fill youth recreation gaps (The Baltimore Sun)

Workshop day: Sept. 7

We heard you – you want tools, techniques and a framework to mobilize stakeholders around improving the quality and quantity of youth sports activity in your local community. So, we added a second, optional day to the Summit, hosted at the Aspen Institute. Sessions were facilitated by the Aspen Institute and other experts who helped attendees understand how to take measure of the state of play in their communities, and apply the five conditions of collective impact.

See the Day 2 agenda and speakers.

Thank you to the sponsors of the 2017 Project Play Summit: