Sports & Society executive director Tom Farrey will address more than 400 representatives from National Governing Bodies, sports commissions, and visitors bureaus at the 9th Annual Olympic SportsLink, an event designed to provide unique opportunities to create strategic partnerships between NGBs and cities, sports commissions, convention centers and visitors bureaus interested in Olympic/Paralympic sport and hosting U.S. Olympic Team Trials and championship events. Cities attending will gain a better understanding of the impact on host communities. SportsLink also focuses on sharing best practices in the sports event industry, including in youth sports.