Grow Access to Sport

First Lady issues call to action at Project Play Summit

The Playmakers

450+ leaders at the intersection of youth, sport, and health gathered for 2016 Project Play Summit

The Playbook

Project Play releases 8-point plan help stakeholders get kids off the couch -- without running them into the ground

Multi-Sport Play

A groundbreaking endorsement by leagues, NGBs, USOC, NCAA, other groups, in response to Project Play



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Three South Side Chicago kids, all grown up



Michelle Obama headlined the 2016 Project Play Summit in conversation with her brother, ESPN’s Craig Robinson. Michael Wilbon, co-host of ESPN’s Pardon the Interruption moderated, taking the duo through their childhood, sports parenting, and the importance of making sport affordable and accessible for all youth — regardless of zip code or ability.



May 17| Washington, DC

It's been a year since the release of the seminal Aspen Institute report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game and many organizations have taken action consistent with its eight strategies for the eight sectors that touch the lives of children.

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